Trying to communicate with virtually any large organisation
(whether it is a company, corporation or government
service) is a nightmare. Emails are hit and miss so
we often resort to phoning them. I have to do this often
because these organisations usually screw up. Then the
nightmare begins...
Take American Express. Alarmingly often American Express
charge me interest when I have paid the entire amount
on the card before the deadline. Or they fail to send
me a statement, probably in the hope I will not pay
the card that month and incur more interest. Shit service
there from American Express. So on such occasions I
rang them to complain. The phone is answered by a computer
spewing recorded messages. The recorded message says
"we have improved our service to make it even more
efficient," or some such crap. The calls are not
free so I was paying money to be told they had improved
their service. That's right! They have improved their
technique of siphoning money from my bank account into
theirs via my phone bill. Bastards.
(To date American Express have promised to refund the
interest, but they haven't. Instead they have erroneously
charged me yet more interest. When I complained (again)
they claimed they have no record of my previous complaints,
but promised they will refund the interest. It might
be easy to suppose that American Express are allegedly
incompetent or fraudulent - or both).
American Express are not the only contact centre villains
out there. I have lost count of the times I have contacted
companies and corporations only to be bounced back and
forth between different "departments", usually
getting disconnected somewhere along the way. The phone
bill skyrockets...
Imagine you need to ring customer services to sort
out a horrible disaster that is the fault of Corporation
XYZ. With a sense of dread strong enough to curdle the
contents of your stomach into cheese, you dial their
call center...
"Thank you for ringing
Corporation XYZ [drones the computer]. We are the greatest.
We are just fantastic. Your call is very important to
us . To help us to improve your comfort and to enhance
our service and for training purposes and to ensure
world peace and good will to all men your call may be
monitored and a transcript sent to unscrupulous bulk-emailing
companies for analysis. Please press the star key on
your phone twice. Please select one of the following
six million options. Please press ONE if you wish to
buy something. Please press TWO if you are thinking
of buying something. Please press THREE if you wish
to talk to one of our wonderful sales representatives.
Please press FOUR if you don't want to talk to a sales
representative but are getting so impatient that you
will be put through to a wonderful sales representative
anyway just so that you can talk to a human being even
though he will only try to sell you one of our amazing
products... Please press blah blah blah... [an aeon
passes] Please press SIX MILLION if you wish to speak
to our part time ex-McDonalds moron's answering machine
in our *ahem* customer service department [the computer
laughs in a hysterically as you press SIX MILLION into
your phone]. Please type in ALL the numbers on all your
credit cards forwards, backwards and in ascending order.
For your own security, please type in your date of birth,
your mothers maiden name, your preferred sexual positions
and your entire life history. Thank you. I will now
put you through our [sniggers] Customer Services department.
[Vivaldi plays for five minutes]. Your call is very
important to us. Please hold whist we contemptuously
ignore your call. [Vivaldi plays for five more minutes].
Your call is very important to us. Please hold whist
we contemptuously ignore..."
No one answers. Eventually you cut your losses (your
phone bill will run into six figures) and hang up. You
look at the time with disbelief, it was morning
when you rang these bastards.. Peering out of the window
you see that it is dark outside. It is dark! You are
terminally late for your job interview / your date with
a surreally gorgeous member of the opposite sex / your
wedding / your loved one's funeral / your second coming
(if you are Christ) / [insert important occasion here].
This call centre/contact centre game is a cheap way
for corporations to shrug off customers who try to complain
about what a rotten service they have received. As a
bonus it is an opportunity for the corporation to make
some money from the victim's (sorry - customer's) phone
bill whilst they're at it. Some corporations even inflict
you with adverts whilst you are on hold. (Ads screw
up my day, I boycott companies that force ads on me).
More often than not I am in an amicable frame of mind
when I phone a contact center. By the time I finally
reach a human being (IF I finally get through to a human
being) I am usually in such a foul mood that the poor
drone taking my call usually has a hard time dealing
with my phone rage. For any punk listening in "for
training purposes" I probably provide the classic
example of the "difficult" customer. I expect
I am portrayed asThe Caller From Hell. Or something
less polite than that.
Hey, I'm the victim here! Modern life can hurt.
I suffer from Contact Centre Rage. Is it just me? Leave
a comment below.